Going green is the emerging paradigm and many companies and organizations are implementing changes to become more sustainable. Doing so not only enhances brand image, but attracts more customers and quality employees whose values are increasingly “green.”

By rooting the idea into your company culture and empowering everyone to take initiative, sustainability becomes a practice and not merely a buzz word. Dr. Izzo shares examples of how other companies developed a “green advantage” and explains the how to avoid the pitfalls of being accused of “green washing.”

• Understand why sustainability matters to society
• Discover how consumers and employees are changing in terms of sustainability expectations
• Get the bottom line benefi ts of going green
• Learn valuable lessons from what other companies have done
• Discover the keys to driving sustainability throughout the culture
• Find out how to keep from being accused of “green washing”
• Inspire everyone to take your efforts seriously.